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Angry Birds has become a global phenomenon with millions of fans everywhere around the world. Most of the quick growth has been attributed so far to the fast growth of smartphone platforms. But how do you create long-term engagement on mobile, where people’s attention spans are limited and attention constantly shifting towards the next big thing? Moreover, how do you foster committed and loyal fan communities in this fast-paced context?
Delivered at Casual Connect Kyiv, October 2011.
Ville Heijari is the VP Franchise Development at Rovio, the developer of Angry Birds. When not too busy smashing greedy pigs, Ville leads a super awesome team of digital marketing and communications professionals who keep building up the Angry Birds brand globally, with help from the greatest fan community ever seen on earth.
[Email Ville]
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