Current game ad monetization models have stagnated. But with major game publishers including Zynga, EA and Disney Playdom committed to creating material advertising businesses based on their game audiences, we are entering an age of game ad innovation. What ad models are paving the way?
Delivered at Casual Connect Seattle, July 2012.
Tyson Daugherty is senior vice president, strategic partnerships, adtivity by appssavvy, an activity advertising technology company. He leads strategic partnerships integrating the adtivity by appssavvy activity-based advertising platform, which enables web, social and mobile publishers, including CrowdStar, Disney, OMGPOP, TheBroth and Ubisoft, to name a few, to unlock and create new, display advertising opportunities reaching people as they perform activities.
Daugherty arrived at appssavvy from Future US, where he was vice president, Internet development. At Future US, he steered online strategy and execution, and managed a team of more than 30 employees responsible for building and operating online products in video games, technology, sports, entertainment and music sectors. Through a combination of building, buying, partnering and marketing, Daugherty drove growth of the online product portfolio from seven million to 20 million monthly unique users.
Jose Brotons and Lior Shiff co-founded Product Madness straight out of Stanford Business School in 2007. Dedicated since its inception to building products on Social Networks, Product Madness has been focused on the Social Gaming (Casino) space since early 2010. Over the years Product Madness has developed cutting edge technology in Application Creation and Application Life Cycle Management. Its technology and experience allows Product Madness to effectively leverage third party non-social content and quickly apply onto it social mechanics and elements not commonly found in standard casino games. Its proprietary technology and know-how then allow it to market, manage, analyze, optimize and monetize these games within the Facebook eco-system. Product Madness is currently leveraging all of this technology across different platforms as it expands into Mobile and other Social Networks.