Extend Interactive is one of the leading independent game development houses in Thailand and delivers high-quality titles on multiple platforms through major online distribution channels. Viewing games as an interactive art form, it strives to create superior, enjoyable titles. Founder and Managing Director Nenin Ananbanchachai helps Extend Interactive push itself to that goal.
Nenin started making games simply because he enjoyed it. He found it to be a good form of imaginative expression. “Seeing people playing and talking about it makes you feel like you have many good friends,” said Nenin. In 2008, Nenin entered the National Game Development contest, a 20-day game development contest. His team won with the prototype of their debut game A.R.E.S., which is now one of their successful titles. He felt it was proof of their teamwork in action. “After that, we studied more about a potential to start our own business and then we decided to set up Extend Interactive,” said Nenin.
As part of a small indie developer, Nenin has had to consider self-publishing or a publisher. He advises developers to explore their options carefully.
Developers should consider everything in regards to their game.
If you can’t reach a market alone, he considers partnering with a publisher to be a good move. If a developer is going to self-publish, he recommends not leaving it to the last decision. “I never say it’s too late, but they will lose an opportunity to have more time to verify and improve what they think,” said Nenin.
As a studio in Thailand, Nenin noticed the rising popularity of social games and online games. “Almost every game at the moment integrates the social network element in its system (Login button, Play with friends, Share button, etc.) which is not a weird thing, considered from a growth rate of the number of people who are in a social network world,” said Nenin. If a developer is considering entering Thailand’s market, Nenin encourages them to prepare the content of their game to be long-lasting for continued play. He explained that Thai gamers speed quickly through content so a game needs to be able to preserve.
Extend Interactive will be releasing a new 2D puzzle platform called “So Many Me” this year. “The game stars Filo and his ban of misfit clones as they attempt to save a world threatened by an ancient, malevolent evil,” said Nenin. Gamers can also expect a sequel of A.R.E.S to appear soon.Casual Connect Asia Highlight: Nenin Ananbanchachai, Extend Interactive,