FOR IMMEDIATE RELEASE
PopCap Games Partners with Yummy Interactive in Asia
GameShield™ provides DRM solution
SEATTLE, WA - July 21, 2008 – Yummy Interactive, a global leader in secure digital distribution solutions for video games, is proud to announce its partnership with PopCap Games, the leading developer and publisher of casual games for platforms including Web, PC, Mac, mobile, Xbox, PS2 and iPod and many more. PopCap, developer and publisher of worldwide blockbusters such as Bejeweled® and Peggle™ has selected GameShield™, Yummy Interactive’s comprehensive Digital Rights Management software suite, to protect and manage the licensing of its games for distribution throughout Asia and Oceania.
“PopCap was looking for an extremely flexible, secure and cost-effective DRM solution for its expansion into the lucrative Asian market, and we are proud that they chose GameShield,” says Nick Mellios, CEO of Yummy Interactive. “PopCap is a world leader in the casual games industry. It is very important to us that they are able to protect their IP throughout Asia, while having the flexibility they need to deploy their games efficiently with their global partners.”
“To distribute our games in Asia, we needed to provide our partners with a fully localized turn-key DRM solution,” says James Gwertzman, Vice President for Asia/Pacific for PopCap Games. “Being PopCap, however, with our obsessive focus on quality, we also needed to have complete control over the user experience. We evaluated many different DRM vendors, and picked Yummy because they offered the best combination of flexibility, price, and security. It was a great decision – they have really worked hard to meet our needs, even adding some new features for us at the 11th hour. Our first set of GameShield-wrapped games went live in Asia in early July without a hitch.”
Founded in Seattle in 2000, PopCap has a worldwide staff of over 200 people and offices in Seattle, San Francisco, Chicago, Vancouver, B.C., Dublin and most recently, Shanghai. PopCap games have been downloaded more than 1 billion times by consumers worldwide and flagship title, Bejeweled, has sold more than 10 million units across all platforms.
Substantively customizable, GameShield offers an extensive Software Developers Toolkit of product licensing, management and protection features for game producers. IronWrap – GameShield’s wrapper technology - offers an array of anti-piracy protection tools, as well as built-in support for a variety of license models which include try-before-you-buy, full purchase, rental and other popular delivery methods.
GameShield also offers a “brandable” user interface that can be presented to end-users in a variety of ways, and supports multiple languages. Publishers can choose from GameShield’s HTML or Win32 templates or customize their own design.
“We developed GameShield to not only be engaging and simple-to-use for our customers, but also for their customers,” explains Mellios. “GameShield will ensure that the trial-to-purchase experience for PopCap’s customers is easy, and hassle free.”
About GameShield
GameShield is a comprehensive Digital Rights Management software suite for game producers and aggregators. It offers premium copy protection and versatile license management and includes a variety of application and server software to implement a variety of business models. For more information, visit www.gameshield.com.
About Yummy Interactive
Yummy Interactive, Inc. is a leading global technology provider of software security and Value Added Services for digital distribution solutions for video games. Yummy’s CONDUIT™ is a commercial delivery platform which enables account and billing management, streaming, and game-on-demand services such as downloads, subscription and rentals for Broadband Service Providers, game publishers and Web portals. For more on Yummy and its products, please visit www.yummy.net.
About PopCap
PopCap Games – www.popcap.com - is the leading multi-platform provider of “casual games” — fun, easy-to-learn, captivating computer games that appeal to everyone from age 6 to 106. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of over 200 people in Seattle, San Francisco, Chicago, Vancouver, B.C., Dublin and Shanghai. Its games have been downloaded more than 1 billion times by consumers worldwide, and its flagship title, Bejeweled®, has sold more than 10 million units across all platforms. Constantly acclaimed by consumers and critics, PopCap’s games are played on the Web, desktop computers, myriad mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPod and more), popular game consoles (such as Xbox), and in-flight entertainment systems. PopCap is the only casual games developer with leading market share across all major sales channels, including Web portals, retail stores, mobile operators and developers, and game device manufacturers.
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The PopCap logo and all other trademarks used herein that are listed at www.popcap.com/trademarks are owned by PopCap Games, Inc. or its licensors and may be registered in some countries. Other company and product names used herein may be trademarks of their respective owners and are used for the benefit of those owners.
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For further information about Yummy Interactive please contact:
Tara Gregg
Email: tarag@yummy.net
Tel: + 1 604-682-0471 ext 1058
Web: www.gameshield.com
For further information about PopCap Games please contact:
Cathy Orr
Email: corr@popcap.com
Tel: + 353 87 225 6488
Web: www.popcap.com
