Tag Archives: Ethan FASSETT

Emerging Mobile Social Games Platforms | Ethan FASSETT

    This year has marked the emergence of several new mobile social platforms, jumpstarting what we see as the beginning of a whole new social gaming experience for developers and players. With these platforms, mobile social games truly become social and achieve cost-effective acquisition, retention, and engagement rates, along with improved re-engagement possibilities. Join [...]

Why Social Mobile Games Need a Platform Now More than Ever | Ethan FASSETT

    Many mobile social games are freemium but lack strong social effects. Only with the help of SNS platforms do mobile social games truly become social and achieve cost-effective acquisition, retention, and monetization rates. Join Ethan to learn about the current state of the platform market. He’ll discuss how platforms interact with social games, [...]