Casual Connect

    This year has marked the emergence of several new mobile social platforms, jumpstarting what we see as the beginning of a whole new social gaming experience for developers and players. With these platforms, mobile social games truly become social and achieve cost-effective acquisition, retention, and engagement rates, along with improved re-engagement possibilities. Join [...]

    The future is rushing at us faster than ever. PC Games move back into the browser as Facebook keeps growing, Android & iPhone blasts the smartphone market wide-open, iPad surprises everyone by being desired & useful, radical new user input devices get everyone off the couch, normal people are spending millions on “virtual [...]

    GREE, Inc. provides the leading mobile social networking service, and is at the forefront of mobile technology. GREE, following its acquisition of OpenFeint in April 2011, is expanding globally and will soon offer a single, worldwide mobile social gaming platform. Combined, GREE reaches over 200 million players and offers over 7,500 game applications [...]

    Many mobile social games are freemium but lack strong social effects. Only with the help of SNS platforms do mobile social games truly become social and achieve cost-effective acquisition, retention, and monetization rates. Join Ethan to learn about the current state of the platform market. He’ll discuss how platforms interact with social games, [...]

The social mobile category has just begun to be “real” in North America, but it’s been big business for a while in Asia. During this session you will find out about developing for the Japanese, Chinese, and Korean markets – how they’re different from one another (and from America) and how they’re similar. Delivered at [...]